Start the New Year as you mean to go on... CRM Best Practice Advice

With the constant media focus on the economic gloom many organisations are looking to make the most of the resources they have. Lots of business have made a CRM investment but consistantly fail to use it in a way that generates results.
CRM software is a powerful tool, to make sure you make the most of your CRM software in the new year, follow these top tips.

Top 3 Tips To Best Utilise Your CRM System

1. Identify who your customers and prospects are- e.g. what size they are, what industry they are in etc.
By analysing your data in this way you can get to know who your customers are. With this knowledge you can establish what new businesses to target. For example, if you customers are mainly manufacturers you should look at acquiring new business from this sector.

2. Identify customer segments- e.g. geographic location, product type etc.
Divide your clients into smaller groups and target your communications accordingly. By matching your approach to the needs of that group your response rates will be increased.

3. Understand the needs of your customer
By recording customer enquiries and requests within your CRM solutionyou can assess potential products and services. By tailoring your businesses offering to the needs of your customers you will encourage repeat purchases and customer loyalty.

If you haven’t got a CRM solution in place it may be a good time to consider one as customer retention is key to the success of any business. A selection that you may want to consider are Sage ACT!, Sage CRM, Microsoft Dynamics CRM and SalesLogix.