The value of integrating E-Marketing and CRM

It is increasingly common for e-marketing systems to offer integration with CRM. In fact, Sage CRM now comes with Sage e-marketing integration in built. So, how valuable is e-marketing and CRM integration to you, the end user?

• No need to export and import data - real time integration means you no longer need to export CRM data to an Excel file and import into your e-marketing system.
• Enhanced segmentation - deepen data segmentation by utilising information collated by your e-marketing system, including click-through data.
• Increased customer intelligence - see which emails your customers and prospects interact with most frequently and tailor your offering to their actual wants, interests and needs.
• Improve data maintenance - with e-marketing data visible within your CRM system you can identify email bounces and create a call list to cleanse contact information.

Find out more about how Sage CRM and Sage e-marketing integration can enhance your organisational efficiency.